Sending More Emails Isn’t the Strategy. Sending Smarter Ones Is.
By: Autostream Published on: 16/01/2026Inbox overload isn’t the problem. Irrelevance is. Most businesses think poor email results mean they need to send more emails. More reminders. More promotions. More follow-ups. What actually happens? Open rates drop, unsubscribes rise, and customers quietly tune out. The issue isn’t volume. It’s intelligence.
The End of “Awareness → Consideration → Purchase” Thinking
By: Autostream Published on: 12/01/2026Marketing’s obsession with funnel stages is a legacy habit. It made sense when buyers moved slowly, information was scarce, and “awareness → consideration → decision” felt like a neat, linear journey. That world is gone.
Why Real-Time Behavior Beats Funnel Stages
By: Autostream Published on: 09/01/2026The marketing funnel is old thinking. It assumes people move step by step: Awareness → Consideration → Decision. But real people don’t behave like that. They jump around. They compare. They leave. They come back. They buy when they’re ready — not when your funnel says so.
How AI Adapts Customer Journeys in Real Time
By: Autostream Published on: 07/01/2026Customer journeys used to be planned. Now they need to be adaptive. People don’t move step-by-step anymore. They browse, pause, switch channels, disappear, return, and decide on their own terms. Static journeys can’t keep up. AI can. This is how AI adapts customer journeys while customers are still moving.
